2011 Best Practices Study
Analysis of Agencies with Revenues Under $1,250,000
Key Benchmarks Profile
Expenses (as % of Net Revenues)
Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix
Average
+25% Profit
+25% Growth
Compensation Expenses Payroll: Employee
43.4%
36.0%
38.4%
Payroll: “Non-Employee” - 1099 Producers/Temp Help
2.3%
1.1%
0.6%
Total Payroll
45.7%
37.1%
39.1%
Benefits: Payroll Taxes Benefits: Retirement Benefits: Insurance
4.1% 1.9% 3.7% 0.2% 9.9%
3.0% 1.0% 2.7% 0.0% 6.8%
4.0% 2.3% 3.7% 0.4%
Benefits: Other
Total Benefits
10.3% 49.3%
Total Compensation
55.6%
43.9%
Selling Expenses T&E/Conventions Auto Expenditures Auto Depreciation
1.3% 1.6% 0.3% 1.9% 1.5% 4.7% 5.3% 0.2% 5.5% 0.4% 0.1% 0.6% 2.0% 0.3% 2.3% 1.5% 0.7% 1.7% 1.0% 0.4% 1.8% 0.6% 0.1% 0.3% 0.4% 0.8%
1.0% 1.3% 0.1% 1.3% 1.7% 4.0% 4.4% 0.0% 4.4% 0.6% 0.1% 0.6% 1.1% 0.0% 1.1% 1.4% 0.6% 1.9% 1.1% 0.6% 1.5% 0.5% 0.0% 0.1% 0.3% 0.4%
1.5% 1.6% 0.3% 2.0% 1.5% 5.0% 4.8% 0.0% 4.9% 0.4% 0.1% 0.5% 2.0% 0.1% 2.1% 1.2% 0.6% 2.2% 0.9% 0.4% 1.8% 0.6% 0.0% 0.3% 0.3% 0.7%
Total Auto
Advertising/Promotions
Total Selling
Operating Expenses Occupancy Expenditures
Occupancy Depreciation/Amortization
Total Occupancy
Office Equipment Expenditures Office Equipment Depreciation
Total Office Equipment
IT (Information Technology) IT Depreciation/Amortization
Total IT
Telephone
Postage
Supplies/Printing
Dues/Subscriptions/Contributions
Taxes/Licenses
Insurance
Professional Fees
2011 Best Practices Study
Bad Debts
Outside Services Education/Training
Agencies with Revenues Under $1,250,000
Miscellaneous
Total Operating
17.5%
14.6%
16.5%
continued on next page
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