2011 Best Practices Study
Analysis of Agencies with Revenues Between $10,000,000 and $25,000,000
Key Benchmarks Profile
Expenses (as % of Net Revenues)
Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix
Average
+25% Profit
+25% Growth
Compensation Expenses Payroll: Employee
54.8%
51.7%
53.4%
Payroll: “Non-Employee” - 1099 Producers/Temp Help
3.4%
1.3%
1.5%
Total Payroll
58.1%
53.0%
54.9%
Benefits: Payroll Taxes Benefits: Retirement Benefits: Insurance
3.2% 1.7% 3.4% 0.5% 8.8%
3.0% 1.6% 3.0% 0.1% 7.6%
3.2% 1.4% 2.9% 0.3% 7.8%
Benefits: Other
Total Benefits
Total Compensation
67.0%
60.7%
62.7%
Selling Expenses T&E/Conventions Auto Expenditures Auto Depreciation
1.5% 0.8% 0.1% 0.8% 0.9% 3.3% 4.1% 0.2% 4.3% 0.4% 0.4% 0.7% 1.4% 0.3% 1.7% 0.6% 0.3% 0.6% 0.6% 0.3% 1.4% 1.1% 0.2% 1.0% 0.3% 0.4%
1.8% 0.7% 0.1% 0.8% 0.9% 3.4% 3.5% 0.2% 3.6% 0.3% 0.2% 0.5% 0.9% 0.2% 1.1% 0.6% 0.3% 0.4% 0.4% 0.4% 0.9% 1.2% 0.2% 0.7% 0.2% 0.2%
1.8% 0.6% 0.0% 0.7% 0.7% 3.2% 3.9% 0.2% 4.1% 0.3% 0.6% 0.9% 1.4% 0.3% 1.7% 0.6% 0.3% 0.5% 0.7% 0.4% 1.1% 0.9% 0.1% 0.9% 0.2% 0.2%
Total Auto
Advertising/Promotions
Total Selling
Operating Expenses Occupancy Expenditures
Occupancy Depreciation/Amortization
Total Occupancy
Office Equipment Expenditures Office Equipment Depreciation
Total Office Equipment
IT (Information Technology) IT Depreciation/Amortization
Total IT
Telephone
Postage
Supplies/Printing
Dues/Subscriptions/Contributions
Taxes/Licenses
Insurance
Professional Fees
2011 Best Practices Study
Bad Debts
Outside Services Education/Training
Agencies with Revenues Between $10,000,000 and $25,000,000
Miscellaneous
Total Operating
13.5%
10.8%
12.6%
continued on next page
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