2011 Best Practices Study

Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks Profile Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix

Profile (of Agencies in this Study Group)

A. Average Total Revenues: $783,786

B. Population Density of Metropolitan AreasWhere Home Office is Located Average

+25% Profit

+25% Growth

Less than 50,000 50,000 – 250,000 250,000 – 1,000,000 More than 1,000,000 C. Corporate Structure C

48 48.6%

42.6% 27.7% 17.0% 12.8%

43.9% 28.1% 17.5% 10.5%

27.0% 13.5% 10.8%

36.1% 50.0%

34.8% 50.0%

34.5% 47.3%

S

Partnership

2.8% 8.3% 2.8%

2.2%

3.6%

LLC

10.9%

12.7%

Sole Proprietorship

2.2%

1.8%

Average Number of Agency Locations (Main Offices and Branch Offices)

1.4

1.1

1.6

# of States Offices are Located in

1.0

1.1

1.1

Agency has an ESOP

0.0% 0.0%

0.0% 0.0%

0.0% 0.0%

% of Stock Owned by ESOP

D. Shareholders Number of Shareholders (excluding ESOP)

1.9 6.0 1.0

2.3

2.0

High

Low

E. Ownership Percentage % Owned by Largest Shareholder

79.2%

71.6%

86.3%

High

100.0%

Low

30.0%

F. Shareholder Age Current Age of Largest Shareholder

52.2

51.6

51.6

G. Parent Corporation

Average

% of Agencies Owned by Another Corporation

5.6%

2011 Best Practices Study

Description of Parent Corporation Financial Institution

“Other” included Holding Company.

50.0%

Agencies with Revenues Under $1,250,000

National Broker

0.0%

Other

50.0%

H. Member of Group % of Agencies Belonging to a Franchise, Cluster, Alliance/Network or Aggregator Group

“Groups”consisted of Georgia Agency Partners, 3-S Group, Smart Group, LLC, Shared Agency Services, Consolidated Agencies, LLC, Northern New England Insurance Group, Iroquois, Stateline Group, SIAA, and Pacific Interstate Insurance Brokers.

32.4%

3