2011 Best Practices Study
Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000
Revenue by Account Size (as measured by Comm. & Fees – not premium)
Key Benchmarks Profile
Average
+25% Profit
+25% Growth
Commercial P&C Total Commissions & Fees in Book
Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix
$2,198,609
$2,652,085
$2,163,926
Greater than $25,000 % of Book
33.0%
46.6%
42.9%
# of Accounts Total Revenue
12.3
15.7
13.3
$746,585 $60,769
$1,236,508
$929,221 $69,692
Revenue per Account
$78,926
Between $10,000 and $25,000 % of Book
17.0%
15.2%
17.9%
# of Accounts Total Revenue
25.3
28.0
27.7
$374,357 $14,826
$404,222 $14,436
$387,216 $13,996
Revenue per Account
Between $5,000 and $10,000 % of Book
14.8%
14.4%
13.5%
# of Accounts Total Revenue
47.4
56.1
42.7
$325,607
$381,981
$291,807
Revenue per Account
$6,875
$6,808
$6,839
Less than $5,000
% of Book
35.1%
23.7%
25.7%
# of Accounts Total Revenue
1,179.0
1,359.5
696.3
$794,879
$708,046
$555,683
Revenue per Account
$674
$521
$798
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Group L&H/Financial Total Commissions & Fees in Book
$399,345
$235,451
$519,698
Greater than $25,000 % of Book
31.8%
20.8%
36.7%
# of Accounts Total Revenue
3.7
1.7
5.2
$184,312 $50,496
$57,037 $34,222
$266,785 $51,305
Revenue per Account
Between $10,000 and $25,000 % of Book
20.6%
20.2%
19.4%
# of Accounts Total Revenue
6.6
4.6
6.6
$99,534 $15,119
$66,736 $14,508
$100,615 $15,311
Revenue per Account
Between $5,000 and $10,000 % of Book
2011 Best Practices Study
15.0%
14.2%
16.5%
# of Accounts Total Revenue
9.9
5.3
12.4
$66,957 $6,774
$33,471 $6,332
$85,601 $6,887
Agencies with Revenues Between $2,500,000 and $5,000,000
Revenue per Account
Less than $5,000
% of Book
32.5%
44.8%
27.5%
# of Accounts Total Revenue
198.6
100.0
233.6
$129,831
$105,423
$142,921
54
Revenue per Account
$654
$1,054
$612
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