2012 Best Practices Study
Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000
Key Benchmarks Profile
Expenses (as % of Net Revenues)
Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix
Average
+25% Profit
+25% Growth
Compensation Expenses Payroll: Employee
47.7%
35.2%
45.0%
Payroll: “Non-Employee” - 1099 Producers/Temp Help
1.7%
0.2%
0.3%
Total Payroll
49.3%
35.4%
45.3%
Benefits: Payroll Taxes Benefits: Retirement Benefits: Insurance
3.6% 1.4% 3.7% 0.2% 8.8%
2.3% 0.4% 2.8% 0.1% 5.7%
3.3% 0.9% 2.6% 0.1% 6.9%
Benefits: Other
Total Benefits
Total Compensation
58.2%
41.1%
52.2%
Selling Expenses T&E/Conventions Auto Expenditures Auto Depreciation
0.9% 0.9% 0.2% 1.0% 1.5% 3.5% 4.9% 0.3% 5.1% 0.4% 0.2% 0.6% 2.0% 0.2% 2.2% 0.9% 0.4% 1.2% 0.9% 0.5% 1.6% 0.7% 0.1% 0.6% 0.4% 0.4%
1.6% 1.0% 0.1% 1.1% 1.5% 4.1% 4.5% 0.0% 4.5% 0.6% 0.1% 0.8% 2.0% 0.1% 2.1% 0.7% 0.4% 1.5% 1.2% 0.5% 1.3% 0.5% 0.1% 0.4% 0.5% 0.6%
0.7% 0.9% 0.0% 0.9% 1.3% 2.8% 3.4% 0.0% 3.4% 0.5% 0.2% 0.8% 1.7% 0.1% 1.8% 0.8% 0.5% 1.4% 0.7% 0.3% 1.8% 0.5% 0.1% 0.1% 0.6% 0.4%
Total Auto
Advertising/Promotions
Total Selling
Operating Expenses Occupancy Expenditures
Occupancy Depreciation/Amortization
Total Occupancy
Office Equipment Expenditures Office Equipment Depreciation
Total Office Equipment
IT (Information Technology) IT Depreciation/Amortization
Total IT
Telephone
Postage
Supplies/Printing
Dues/Subscriptions/Contributions
Taxes/Licenses
Insurance
Professional Fees
2012 Best Practices Study
Bad Debts
Outside Services Education/Training
Agencies with Revenues Between $1,250,000 and $2,500,000
Miscellaneous
Total Operating
15.4%
15.1%
13.2%
continued on next page
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