2012 Best Practices Study

Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks Profile Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix

Profile (of Agencies in this Study Group)

A. Average Total Revenues: $796,217

B. Population Density of Metropolitan AreasWhere Home Office is Located Average

+25% Profit

+25% Growth

Less than 50,000 50,000 – 250,000 250,000 – 1,000,000 More than 1,000,000 C. Corporate Structure C

5 50.0%

14.3% 28.6% 28.6% 28.6%

42.9% 14.3% 14.3% 28.6%

26.7% 10.0% 13.3%

37.9% 51.7%

28.6% 57.1%

57.1% 42.9%

S

Partnership

3.4% 3.4% 3.4%

0.0%

0.0% 0.0% 0.0%

LLC

14.3%

Sole Proprietorship

0.0%

Average Number of Agency Locations (Main Offices and Branch Offices)

1.2

1.0

1.1

# of States Offices are Located in

1.0

1.0

1.0

Agency has an ESOP

0.0% 0.0%

0.0% 0.0%

0.0% 0.0%

% of Stock Owned by ESOP

D. Shareholders Number of Shareholders (excluding ESOP)

1.8 5.0 1.0

1.8

1.9

High

Low

E. Ownership Percentage % Owned by Largest Shareholder

77.1%

64.7%

57.6%

High

100.0%

Low

50.0%

F. Shareholder Age Current Age of Largest Shareholder

54.2

54.0

50.3

G. Parent Corporation

Average

% of Agencies Owned by Another Corporation

0.0%

2012 Best Practices Study

Description of Parent Corporation Financial Institution

0.0% 0.0% 0.0%

Agencies with Revenues Under $1,250,000

National Broker

Other

H. Member of Group % of Agencies Belonging to a Franchise, Cluster, Alliance/Network or Aggregator Group

“Groups” included ISU, S.I.A.A. (Master Agency), Georgia Agency Partners, Inc., 3-S Agencies, Shared Agency Services, Stateline LLC, North American Insurance Alliance, DCS, Pacific Interstate Insurance Brokers, and Consolidated Agencies LLC.

40.0%

3