2012 Best Practices Study
Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000
Revenue by Account Size (as measured by Comm. & Fees – not premium)
Key Benchmarks Profile
Average
+25% Profit
+25% Growth
Commercial P&C Total Commissions & Fees in Book
Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix
$2,197,558
$2,304,794
$1,892,187
Greater than $25,000 % of Book
31.7%
25.5%
37.8%
# of Accounts Total Revenue
12.6
12.1
15.4
$718,237 $57,091
$672,864 $55,412
$816,358 $52,912
Revenue per Account
Between $10,000 and $25,000 % of Book
17.7%
17.6%
16.2%
# of Accounts Total Revenue
27.4
31.5
21.5
$389,428 $14,226
$405,470 $12,872
$305,997 $14,232
Revenue per Account
Between $5,000 and $10,000 % of Book
14.9%
15.9%
13.9%
# of Accounts Total Revenue
46.9
55.3
35.4
$326,395
$365,351
$263,534
Revenue per Account
$6,954
$6,613
$7,450
Less than $5,000
% of Book
35.8%
41.0%
32.2%
# of Accounts Total Revenue
1,549.0
3,166.6
2,289.8
$785,942
$945,216
$608,343
Revenue per Account
$507
$298
$266
(as measured by number of lives) Group L&H/Financial Total Commissions & Fees in Book
Average
+25% Profit
+25% Growth
$470,295
$254,307
$478,422
Over 100 Lives
% of Book
31.4%
15.1%
17.7%
# of Accounts Total Revenue
4.4
1.4
4.8
$177,451 $40,330
$53,586 $38,276
$127,111 $26,760
Revenue per Account
Between 50-100 Lives % of Book
18.1%
19.8%
25.8%
# of Accounts Total Revenue
7.6
3.0
10.4
$113,204 $14,874
$88,169 $29,390
$148,120 $14,242
Revenue per Account
Between 25-50 Lives % of Book
2012 Best Practices Study
15.9%
11.0%
16.3%
# of Accounts Total Revenue
13.3
5.5
15.8
$89,876 $6,732
$32,518 $5,912
$93,805 $5,937
Agencies with Revenues Between $2,500,000 and $5,000,000
Revenue per Account
Under 25 Lives
% of Book
34.6%
54.2%
40.1%
# of Accounts Total Revenue
151.5
81.6
230.2
$169,689
$137,777
$192,078
54
Revenue per Account
$1,120
$1,689
$835
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