2012 Best Practices Study
Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000
Key Benchmarks Profile
Expenses (as % of Net Revenues)
Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix
Average
+25% Profit
+25% Growth
Compensation Expenses Payroll: Employee
47.7%
48.2%
42.9%
Payroll: “Non-Employee” - 1099 Producers/Temp Help
3.1%
1.5%
2.7%
Total Payroll
52.5%
49.1%
52.4%
Benefits: Payroll Taxes Benefits: Retirement Benefits: Insurance
3.5% 2.0% 3.6% 0.2% 9.2%
3.4% 1.6% 2.7% 0.1% 7.8%
3.4% 2.3% 2.2% 0.1% 8.0%
Benefits: Other
Total Benefits
Total Compensation
61.8%
57.5%
60.4%
Selling Expenses T&E/Conventions Auto Expenditures Auto Depreciation
1.1% 0.9% 0.1% 1.0% 1.8% 3.8% 4.0% 0.3% 4.3% 0.3% 0.4% 0.7% 1.8% 0.3% 2.1% 0.7% 0.5% 0.9% 0.8% 0.4% 1.6% 0.8% 0.1% 0.7% 0.4% 0.4%
0.6% 0.6% 0.0% 0.6% 0.7% 2.9% 2.9% 0.4% 3.3% 0.1% 0.0% 0.2% 1.9% 0.2% 2.1% 0.7% 0.6% 0.9% 0.6% 0.3% 1.1% 0.5% 0.0% 0.1% 0.4% 0.5%
1.3% 1.1% 0.1% 1.2% 1.8% 4.3% 3.6% 0.1% 3.7% 0.1% 0.1% 0.3% 1.5% 0.6% 2.1% 0.6% 0.4% 0.8% 1.0% 0.7% 1.2% 0.5% 0.1% 0.4% 0.3% 0.4%
Total Auto
Advertising/Promotions
Total Selling
Operating Expenses Occupancy Expenditures
Occupancy Depreciation/Amortization
Total Occupancy
Office Equipment Expenditures Office Equipment Depreciation
Total Office Equipment
IT (Information Technology) IT Depreciation/Amortization
Total IT
Telephone
Postage
Supplies/Printing
Dues/Subscriptions/Contributions
Taxes/Licenses
Insurance
Professional Fees
2012 Best Practices Study
Bad Debts
Outside Services Education/Training
Agencies with Revenues Between $2,500,000 and $5,000,000
Miscellaneous
Total Operating
14.6%
11.6%
12.5%
continued on next page
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