2012 Best Practices Study
Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000
Revenue by Account Size (as measured by Comm. & Fees – not premium)
Key Benchmarks Profile
Average
+25% Profit
+25% Growth
Commercial P&C Total Commissions & Fees in Book
Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix
$3,628,842
$3,116,447
$3,687,349
Greater than $25,000 % of Book
34.4%
37.7%
46.3%
# of Accounts Total Revenue
22.2
22.3
25.4
$1,313,720
$1,305,904
$1,707,562
Revenue per Account
$59,163
$58,473
$67,227
Between $10,000 and $25,000 % of Book
18.6%
18.0%
16.7%
# of Accounts Total Revenue
44.5
38.1
41.5
$674,735 $15,167
$562,441 $14,762
$615,041 $14,820
Revenue per Account
Between $5,000 and $10,000 % of Book
12.0%
10.6%
10.1%
# of Accounts Total Revenue
62.6
50.0
52.8
$436,136
$330,853
$371,667
Revenue per Account
$6,969
$6,617
$7,039
Less than $5,000
% of Book
35.0%
33.6%
26.9%
# of Accounts Total Revenue
2,419.1
2,162.8
2,014.3
$1,268,336
$1,047,838
$993,079
Revenue per Account
$524
$484
$493
(as measured by number of lives) Group L&H/Financial Total Commissions & Fees in Book
Average
+25% Profit
+25% Growth
$1,283,993
$1,314,647
$1,492,210
Over 100 Lives
% of Book
32.9%
46.2%
46.2%
# of Accounts Total Revenue
9.6
13.3
12.4
$509,885 $52,999
$868,035 $65,336
$774,879 $62,617
Revenue per Account
Between 50-100 Lives % of Book
19.7%
24.8%
23.5%
# of Accounts Total Revenue
14.9
18.4
20.1
$285,658 $19,168
$408,032 $22,206
$394,526 $19,604
Revenue per Account
Between 25-50 Lives % of Book
2012 Best Practices Study
15.8%
15.4%
16.0%
# of Accounts Total Revenue
26.4
40.4
34.6
$222,298
$253,112
$269,145
Agencies with Revenues Between $5,000,000 and $10,000,000
Revenue per Account
$8,408
$6,269
$7,773
Under 25 Lives
% of Book
31.6%
13.5%
14.3%
# of Accounts Total Revenue
516.9
115.9
109.7
$405,261
$178,107
$213,499
78
Revenue per Account
$784
$1,537
$1,947
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