2024 BPS Study - Final (3.12.25)

Technology

AGENCIES WITH REVENUES OF:

<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M

Number of IT Employees

0.1

0.1

0.1

0.4

0.8

5.8

(includes regularly outsourced IT support staff) IT Payroll as % of Pro Forma Net Rev IT Expense as % of Pro Forma Net Rev

0.3% 3.6%

0.4% 3.2%

0.4% 3.0%

0.4% 2.8%

0.5% 2.8%

0.8% 2.9%

(excl. comp, hardware depreciation & software amortization) Top Agency Mgmt Systems Used in Home Office:

AMS360

10.5%

31.0%

27.8%

43.1%

22.4%

16.1%

Applied - Doris

3.4%

EPIC

21.1%

41.4%

55.6%

47.1%

71.4%

69.6%

EZLynx

5.3%

3.4% 6.9%

2.0% 3.9%

HawkSoft Nexsure

15.8%

2.8%

QQ Catalyst

10.5%

Sagitta Veruna

2.0%

10.7%

3.4%

2.8% 2.8%

Xanatek - IMS

5.3%

Zywave

21.1% 10.5%

10.3%

Other

8.3%

3.9%

4.2%

3.6%

Note: these results do not reflect agency management system usage across the entire independent broker landscape. They are simply the results of the finite number of Best Practices agencies. Across the industry, agency management system usage varies materially from these results.

AGENCIES WITH REVENUES OF:

<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M

Technology Utilization: Electronic Communications Used: Texting with Clients Use of Tablets/Smartphones Agency eSignature Solutions

84.2% 89.5% 89.5% 78.9% 89.5% 78.9%

75.9% 62.1% 89.7% 79.3% 72.4% 89.7%

83.3% 69.4% 94.4% 83.3% 72.2% 97.2%

77.4% 84.9% 96.2% 73.6% 79.2% 98.1%

69.6% 75.0% 92.9% 71.4% 62.5% 92.9%

62.5% 78.6% 87.5% 58.9% 67.9% 91.1%

Carrier eSignature Solutions Activity Notifications from Carrier Paperless or e-documents ("eDocs")

Marketing: Website

94.7% 78.9%

100.0%

100.0%

96.2% 67.9%

92.9% 75.0%

94.6% 76.8%

Mobile Adaptable Website

72.4%

72.2%

Social Media Facebook

68.4% 26.3% 68.4% 36.8% 42.1% 21.1%

89.7% 24.1% 65.5% 58.6% 31.0% 55.2%

88.9% 22.2% 75.0% 36.1% 58.3% 38.9%

81.1% 26.4% 86.8% 56.6% 45.3% 41.5%

80.4% 41.1% 85.7% 53.6% 76.8% 57.1%

75.0% 55.4% 91.1% 57.1% 64.3% 76.8%

"X" (formerly Twitter)

LinkedIn Instagram

Customer Portal

Digital Content - Blogs, Webinars

Cross Category Comparison

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