2012 Best Practices Study
Analysis of Agencies with Revenues Over $25,000,000
Key Benchmarks Profile
Expenses (as % of Net Revenues)
Revenues Expenses Profitability Employee Overview Producer Info Staff Service Info Technology Insurance Carriers Appendix
Average
+25% Profit
+25% Growth
Compensation Expenses Payroll: Employee
53.5%
49.1%
53.9%
Payroll: “Non-Employee” - 1099 Producers/Temp Help
2.2%
0.3%
0.3%
Total Payroll
55.6%
49.4%
54.2%
Benefits: Payroll Taxes Benefits: Retirement Benefits: Insurance
3.3% 2.0% 3.7% 0.6% 9.7%
2.9% 1.4% 3.4% 0.2% 8.0%
3.3% 2.6% 4.4% 0.3%
Benefits: Other
Total Benefits
10.7% 64.9%
Total Compensation
65.3%
57.4%
Selling Expenses T&E/Conventions Auto Expenditures Auto Depreciation
2.3% 0.8% 0.1% 0.8% 1.0% 4.1% 3.4% 0.4% 3.8% 0.5% 0.4% 0.8% 1.5% 0.5% 2.0% 0.7% 0.4% 0.7% 0.8% 0.3% 1.3% 1.2% 0.1% 0.8% 0.2% 1.3%
2.4% 0.5% 0.1% 0.6% 1.2% 4.2% 2.3% 0.2% 2.5% 0.4% 0.5% 0.9% 1.5% 0.4% 1.9% 0.7% 0.3% 0.5% 0.6% 0.2% 0.7% 0.7% 0.1% 0.8% 0.2% 4.6%
1.6% 0.9% 0.0% 0.9% 1.4% 3.9% 2.3% 0.1% 2.4% 0.3% 0.2% 0.5% 2.1% 0.8% 2.9% 0.7% 0.3% 0.7% 0.9% 0.3% 0.9% 0.6% 0.1% 0.9% 0.2% 3.8%
Total Auto
Advertising/Promotions
Total Selling
Operating Expenses Occupancy Expenditures
Occupancy Depreciation/Amortization
Total Occupancy
Office Equipment Expenditures Office Equipment Depreciation
Total Office Equipment
IT (Information Technology) IT Depreciation/Amortization
Total IT
Telephone
Postage
Supplies/Printing
Dues/Subscriptions/Contributions
Taxes/Licenses
Insurance
Professional Fees
2012 Best Practices Study
Bad Debts
Outside Services Education/Training
Agencies with Revenues Over $25,000,000
Miscellaneous
Total Operating
14.3%
14.6%
15.0%
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